CMT, the country music video and lifestyle channel has pledged to institute 50/50 airplay between male and female artists across all of its platforms, effective immediately.

CMT broke the news via Twitter on Tuesday morning (January 21st), writing:

"Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists. That means 50/50. #CMTEqualPlay."

In addition to the video channel, CMT's platforms include CMT Radio, the CMT Next Women of Country showcase and tour, and an upcoming list of rising stars called CMT's Listen Up list, which CMT will announce on January 24th.